Social Media Image Sizes Cheat Sheet for 2024

Introduction

Navigating the digital landscape of social media can be quite the puzzle. However, knowing the right social media image sizes can help you put it all together quickly. With the appropriate image dimensions at your fingertips, you can display pictures as intended without awkward crops or loss of quality. Each platform has its unique set of rules regarding visuals, and mastering these dimensions is key for savvy marketers, creative content makers, or anyone just starting out.

A Quick Social Media Image Size Cheat Sheet

Here’s a quick look at the image dimensions for different social media platforms:

Let’s look at them one by one.

1. Facebook Image Sizes

Facebook offers various image sizes tailored for different types of content. Below are key sizes you need to know:

Profile Picture

• Desktop: 170 x 170 pixels
• Mobile: 128 x 128 pixels

Cover Photo

• Recommended: 851 x 315 pixels
• Desktop: 820 x 312 pixels
• Mobile: 640 x 360 pixels

Event Cover Photo

• Recommended: 1200 x 628 pixels (2:1 aspect ratio)

Group Cover Photo

• Ideal Size: 1640 x 856 pixels (1.91:1 aspect ratio)

Stories

• Recommended Size: 1080 x 1920 pixels (9:16 aspect ratio)

Ads

• Various formats; common sizes include:
  • Feed Ads: 1080 x 1080 pixels (minimum 600 x 600 pixels)
  • Right Column Ads: 1200 x 1200 pixels (minimum 254 x 133 pixels)
  • Stories Ads: 1080 x 1920 pixels (minimum width of 500 pixels)

Tips

• Keep your file sizes under 100 KB for quicker loading.
• Upload images as sRGB JPG files to prevent compression.

2. Instagram Image Sizes

Mastering Instagram goes beyond just snapping the perfect shot; it's about the right dimensions as well. Here’s what you need:

Profile Photo

• Displayed Size: 110 x 110 pixels
• Upload Size: 320 x 320 pixels

Story

• Recommended Size: 1080 x 1920 pixels (9:16 aspect ratio)

Feed Photos

• Landscape: 1080 x 566 pixels (1.91:1)
• Portrait: 1080 x 1350 pixels (4:5)
• Square: 1080 x 1080 pixels

Carousel Photos

• Same as Feed Photos

Ads

• Recommended sizes:
  • Landscape: 1080 x 566 pixels
  • Square: 1080 x 1080 pixels
  • Stories Ads: 1080 x 1920 pixels (9:16)

Tips

• Keep elements central in your profile photo to avoid cropping.
• Leave 14% at the top and bottom of story ads free of text.

3. Twitter Image Sizes

Twitter images play a crucial role in user engagement. Here’s how to optimize your visuals:

Profile Photo

• Recommended Size: 400 x 400 pixels (less than 2 MB)

Header Photo

• Recommended Size: 1500 x 500 pixels (3:1 aspect ratio, less than 5 MB)

In-Stream Photos

• Recommended Size: 1600 x 900 pixels (minimum 600 x 335 pixels)

Ads

• Various formats include:
  • Single/Multi-image Tweets: 600 x 335 pixels
  • Website Card Image: 800 x 418 pixels (1.91:1 aspect ratio)

4. LinkedIn Image Sizes

LinkedIn is a vital platform for B2B marketing. Here’s what you need to stand out:

Profile Picture

• Recommended Size: 400 x 400 pixels (max 8 MB)

Cover Picture

• Recommended Size: 1584 x 396 pixels (4:1 aspect ratio)

Company Page

• Logo: 300 x 300 pixels (min), 400 x 400 pixels (max)
• Cover Image: 1128 x 191 pixels

Ads

• Sponsored Content Images: 1200 x 627 pixels (1.91:1 aspect ratio)

5. TikTok Image Sizes

TikTok isn’t just for videos; visuals matter too. Here are the essential dimensions:

Profile Picture

• Recommended Size: 200 x 200 pixels (min 20 x 20 pixels)

Video Size

• Recommended Size: 1080 x 1920 pixels (9:16 aspect ratio)

Carousel Picture

• Recommended Size: 1080 x 1920 pixels

6. YouTube Image Sizes

YouTube is known for its video content, but images are also important:

Profile Picture

• Recommended Size: 800 x 800 pixels (rendered at 98 x 98 pixels)

Banner Picture

• Recommended Size: 2048 x 1152 pixels (max 6 MB)

Video Thumbnail

• Recommended Size: 1280 x 720 pixels (16:9 aspect ratio)

7. Pinterest Image Sizes

To drive traffic via Pinterest, adhere to these dimensions:

Profile Photo

• Recommended Size: 165 x 165 pixels

Pins

• Square Pins: 1000 x 1000 pixels
• Recommended Size: 1000 x 1500 pixels (max 20 MB, 2:3 aspect ratio)

8. Snapchat Image Sizes

Snapchat has its own set of dimensions for effective visuals:

Profile Picture

• Recommended Size: 320 x 320 pixels (max 2 MB)

Geofilter

• Recommended Size: 1080 x 1920 pixels (9:16 aspect ratio)

Ads

• Recommended Size: 1080 x 1920 pixels (9:16 aspect ratio)